Naming • Identity • Print Collateral
The Burnie Chamber of Commerce and Industry had always engaged with regional business and community affairs wider-reaching than their official name suggested. However, we learned that to some extent their very title hampered the perceptions of a traditionally parochial mindset. To better communicate the extent of their participation and support of the wider region, we suggested the development of a trading name and identity that better communicated their desire to promote and support the wider region as an entity.
Since the launch of Business Northwest, the Chamber’s visual communication has provided better engagement opportunities with and for North West Tasmania’s business community.
Dubbed the City of Makers, Tasmania’s northwest city of Burnie had undergone a number of re-inventions since its 1828 inception as a settlement for the Van Diemen’s Land Company. None more pivotal than following the closure of its more recent community pulses, the Burnie Paper Mill, Tioxide factory and other industries.
We assisted Business Northwest and the Burnie City Council in their drive to nurture a revitalisation of local business and help re-imagine the city and beyond, both in the eyes of the local community and visitors to the region.
Enter Burnie 2.0
Initially envisaged as a platform to assist artisans and other businesses cope with C-19 lockdowns, Design Eye Creative assisted Business Northwest and the Devonport Chamber of Commerce to develop a dedicated online shopfront for North West Tasmania.
Enter Cradle Coast Online Market