Branding • Identity • Print Collateral • Signage

Launceston’s Theatre North decided to refresh their iconic Princess Theatre’s tired brand and, following a successful collaboration with another theatre group, engaged us to assist. During development, we leveraged from the Princess Theatre’s opulent Federation interior and juxtaposing Art Deco street façade. A linear perspective graphic style was employed to communicate both ‘street view’ and energy generated by a vibrant theatre complex in both formal and informal iterations of the identity.