Following a string of disappointing concept rejections, an interstate marketing company engaged Design Eye Creative to develop an identity that would finally meet client requirements. Renowned for exemplary work in their home state of South Australia, Travis Krieg Painting focuses on traditional architectural styles such as Queen Anne, Federation, Georgian and Art Deco dwellings. The marketer’s brief demanded an identity that would encapsulate that ethic — and we delivered first time.

The identity’s device references a ceiling rose created from an acronym of the business name with the colour palette bringing out positive references.

We are in the process of finalising the entire suite of collateral, so many more examples to come.